THE LELAND TEAM

JOSH L. FRAZIER

Josh is the owner of Leland Fly Fishing Outfitters, which he named after his grandfather, whose love of the sport was passed down to him through generations. Josh travels the world in pursuit of fish, but his favorite fishing holes are back at his roots in the small mountain streams of the Eastern Sierra.

KEITH WESTRA

Keith's love of fly fishing started on the north coast of California pursuing king salmon and steelhead. He is an expert in custom fly tying and prides himself in being able to match that "one of a kind fly." When not tying or working, you can find Keith chasing stripers in the San Francisco Bay and Delta or high-sticking for trout in the fastest waters he can find. (read more about Keith Westra)

RICHARD "PAPPY" MONTGOMERY

After more than 35 years of fishing the flats and off-shore waters in Florida with light tackle Richard made the switch to fly fishing. His previous career as an aquatic biologist gave him the opportunity to fly fish most of the Gulf Coast and Eastern seaboard. Currently living in Maryland, Richard is our East Coast correspondant keeping us abreast of the False Albacore migration.
(read more about Richard Montgomery)

PAUL WATERS

Paul Waters has provided Leland with our logo, advertisements and many other creative services. "One of the greatest rewards in life is doing work you love to do. By applying a passion for fishing and creative expression to Leland I am happy to say my rewards are doubled." Paul joins us from Pittsburgh, PA.

IAN McNEMAR

Ian McNemar, a recent addition to California by way of the Ohio River Valley, manages our popular Leland Upgrade Program. Ian also combines his two favorite passions, photography and fly fishing, as a Product Photographer for the Leland Photo Studio.
(read more about Ian McNemar)

EVAN P. LeBON

Evan is a native of St. Paul, Minnesota and learned to cast a fly rod in the brackish mangroves of Southwest Florida's Everglades region for snook and baby tarpon. While in college at Colgate University in New York State, he was educated not only in British Literature and Geology, but in the art of Lake Ontario steelhead fly fishing. Evan loves microbrews, fresh air, and tying Spey flies with friends. In addition to providing copywriting and creative services, he has developed Leland's Online Fly Tying Store and is currently working on planning and implementing several new and exciting Internet-based products for Leland.
(read more about Evan P. LeBon)

DEAN SCHUBERT

Having been in the fly fishing industry for over 25 years as a guide, fly fishing school director, writer, and manufacturers sales representative, Dean brings a truly incredible and invaluable wealth of knowledge to the Leland Team. Dean has fished all over the world, from Christmas Island to the Oregon and Northern California coast, he's seen it all. Catch him at Leland's Sonoma Valley Fly Fishing Ranch, where he runs our Leland Fly Fishing Schools program or in the San Francisco shop on Saturdays. Dean's enthusiasm for the sport is unmatched. We learn volumes from him every day, and we think you'll enjoy the depth and tremendous quality of what he has to contribute. (read more about Dean Schubert)

MATT "MJ" JONES

Matthew "MJ" Jones, originally from Kansas, moved to the Bay Area via Florida. While in the Sunshine State, he spent 5 years fishing the flats and surf for reds, snook, and jacks. Now living in the heart of San Francisco's famous Haight Ashbury neighborhood (literally steps away from the Grateful Dead's first house), you can find MJ hunting trout in the rich waters of Northern California from the coast to the Sierra, casting to more exotic saltwater species when he finds time to travel, and occassionally tossing some streamers to local striped bass in the vast Sacramento-San Joaquin Delta. In the shop, MJ spends most of his time outfitting our customers' gear to the Leland Rigging Standard, teaching fly tying classes, and helping out customers find answers to their questions.

GEORGE REVEL

If you know anything about the fly fishing industry then you know this guy. The youngest ever casting instructor to be certified by the Federation of Fly Fishers, George, otherwise know as fly fishing's "boy wonder", holds several national casting records and is a three time national casting champion. Now he is a fixture in Leland's shop. When he's not there helping customers pick out the right gear, he's either giving casting lessons for the shop at the Golden Gate park casting ponds, or fishing his favorite coastal steelhead rivers. Sign up for a casting lesson with George today! More about George Revel...