THE LELAND TEAM

JOSH L. FRAZIER

Josh is the owner of Leland Fly Fishing Outfitters, which he named after his grandfather, whose love of the sport was passed down to him through generations.  Josh travels the world in pursuit of fish, but his favorite fishing holes are back at his roots in the small mountain streams of the Eastern Sierra.

KEITH WESTRA

Keith's love of fly fishing started on the north coast of California pursuing king salmon and steelhead.  He is an expert in custom fly tying and prides himself in being able to match that "one of a kind fly."  When not tying or working, you can find Keith chasing stripers in the San Francisco Bay and Delta or high-sticking for trout in the fastest waters he can find. (read more about Keith Westra)

PAUL WATERS

Paul Waters has provided Leland with our logo, advertisements and many other creative services.  "One of the greatest rewards in life is doing work you love to do.  By applying a passion for fishing and creative expression to Leland I am happy to say my rewards are doubled."  Paul joins us from Pittsburgh, PA.

EVAN P. LeBON

Evan is a native of St. Paul, Minnesota and learned to cast a fly rod in the brackish mangroves of Southwest Florida's Everglades region for snook and baby tarpon. While in college at Colgate University in New York State, he was educated not only in British Literature and Geology, but in the art of Lake Ontario steelhead fly fishing. Evan loves microbrews, fresh air, and tying Spey flies with friends. In addition to providing copywriting and creative services, he has developed Leland's Online Fly Tying Store and is currently working on planning and implementing several new and exciting Internet-based products for Leland.
(read more about Evan P. LeBon)

DEAN SCHUBERT

MATT "MJ" JONES

Matthew "MJ" Jones, originally from Kansas, moved to the Bay Area via Florida. While in the Sunshine State, he spent 5 years fishing the flats and surf for reds, snook, and jacks. Now living in the heart of San Francisco's famous Haight Ashbury neighborhood (literally steps away from the Grateful Dead's first house), you can find MJ hunting trout in the rich waters of Northern California from the coast to the Sierra, casting to more exotic saltwater species when he finds time to travel, and occasionally tossing some streamers to local striped bass in the vast Sacramento-San Joaquin Delta. In the shop, MJ spends most of his time outfitting our customers' gear to the Leland Rigging Standard, teaching fly tying classes, and helping out customers find answers to their questions.

GEORGE REVEL

The youngest ever casting instructor to be certified by the Federation of Fly Fishers. George grew up in Redding California spending the large majority of his time focusing on fishing the Lower Sacramento River. He than began to devote his attention to Steelhead. George Is a full time business student at USF, and plans to gradate with a degree in marketing before he is 21. His fly fishing accomplishments include three time National Casting Champion, and he holds numerous casting records. Aside from working in the shop George teaches fly casting, and maintains the The Leland Fishing report.

LEE BULLITT

Though the youngest on the Leland Team, Lee Bullitt knew that leaving her hometown (New York City) behind and coming to California would ensure a healthier sort of life. Landing the job of a lifetime at age 18, as Leland FFO's photographer, she is committed to giving fly-fishermen and fans of art alike the best representation of products, and fishing locations, as possible. She hopes to learn as much as much as she can, while combining the basics of products with an artistic eye. She is currently majoring in Film at the Academy of Art University.

ARIEL MOLINA

Ariel Molina grew up fishing on the East Coast, in both fresh and saltwater and made the transition to fly fishing at the tender age of 14. Ariel has a BA in Liberal Arts and Sciences from Virginia Tech and an Associate Degree from the Culinary College of San Francisco and has been a chef in 5 star restaurants. Ariel works in the Leland Upgrade Program and, in addition to fishing and cooking, likes good music and comedy. More on Ariel

ART HAU

Art began his fishing adventures at the tender age of six while effectively using a safety pin and thread to catch fish in the family freshwater aquarium. Visualization techniques from watching Uncle Vincent fly fish on the lakes and creeks of upstate New York paid off in spades on exotic Angelfish and the occasional aggressive brown Cichlid. Finally, at age twelve... More about Art